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Industry tips and insights.
Built for leaders and corporate affairs teams seeking actionable insights across strategic communications, branding, reputation, crisis response and more.


Media training tips for leaders who hate the spotlight
For many leaders, the idea of facing a camera or fielding tough questions from journalists can be daunting, if not terrifying.
Feb 163 min read


How to manage reputation during organisational change
Whether navigating major transformation or making minor readjustments, how organisations handle change can either build trust or erode it.
Jan 123 min read


7 things leaders say to comms teams, but shouldn't
We've broken down the most common things leaders say to in-house comms teams, why they’re problematic, and some better approaches.
Dec 15, 20252 min read


How to engage a consultant so you don't waste time or money
Bringing in support from a reputation consultant or agency can be a game-changer if you set them up for success. Here are 10 ways to make it count.
Nov 10, 20254 min read


Communicating values in ways that actually work
How can values have real impact and feel truly lived? Expressing organisational values in ways that genuinely resonate isn't as difficult as you might think.
Oct 13, 20253 min read


Building an effective customer strategy
Before you begin building or enhancing a customer strategy, there are some essential questions to consider.
Sep 18, 20252 min read


Recognising stakeholders in a crisis
Stakeholders can be overlooked in a crisis, leaving them uninformed, underserved, and dissatisfied. Here's why stakeholder understanding matters.
Aug 8, 20251 min read


Key messages: cutting through the clutter
In today’s content dominated world, key messages may matter more than ever. Here’s why.
Jul 17, 20251 min read


Pursuing a unicorn: accessing in-demand expertise
Demand for corporate affairs and communications expertise is increasing, but finding the right people isn't always easy.
Jun 10, 20252 min read


The art of respecting an email inbox
Before teeing up email automation or manually hitting send, there are three crucial factors to consider.
May 22, 20252 min read


How to apologise: owning it, fixing it and moving forward
A well-crafted apology or statement of wrongdoing must do more than just say 'sorry'. It needs to acknowledge harm or impact, take ownership, and begin to restore trust.
Apr 16, 20252 min read


Ellipsis launches free not-for-profit service
A new program is set to provide free communications support to organisations working to eliminate violence against women.
Mar 8, 20251 min read


From chaos to control in a crisis
Being ready to respond to a crisis is crucial for every organisation, but many are inadequately prepared. Here are five key elements for crisis communications planning.
Feb 6, 20252 min read


The value of a communications expert
Beyond pitching, posting, and polishing, organisations can benefit by tapping into these seven underutilised communication skills.
Nov 15, 20241 min read


To act or react when an issue is bubbling
When faced with organisational issues, leaders are presented with two options: take action or react.
Oct 24, 20243 min read


Internal alignment: the path to peak performance
Internal alignment is a powerful driver of success, but many leaders struggle to achieve it. Here are four reasons why it should be a top priority.
Sep 3, 20242 min read


Shedding light on organisational risk
A poorly considered pitch, post, or response can quickly land an organisation in hot water. Here's why understanding risk is so important.
Aug 8, 20241 min read


Unravelling ESG for a stronger reputation
Embracing ESG can help organisations meet the expectations of stakeholders and society, while promoting long-term sustainability.
Jul 9, 20243 min read
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