<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Ellipsis]]></title><description><![CDATA[Ellipsis is a Melbourne-based consulting agency specialising in brand, reputation, and communication. ]]></description><link>https://www.ellipsiscommunications.com.au/perspectives</link><generator>RSS for Node</generator><lastBuildDate>Sat, 04 Apr 2026 06:31:53 GMT</lastBuildDate><atom:link href="https://www.ellipsiscommunications.com.au/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Media training tips for leaders who hate the spotlight]]></title><description><![CDATA[For many leaders, the idea of facing a camera or fielding tough questions from journalists can be daunting, if not terrifying.  ]]></description><link>https://www.ellipsiscommunications.com.au/post/media-tips-for-leaders</link><guid isPermaLink="false">697801cdea2eced60846eaca</guid><pubDate>Mon, 16 Feb 2026 04:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_eda713ec71d7448ebc07d67452eaaa50~mv2.png/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item><item><title><![CDATA[How to manage reputation during organisational change]]></title><description><![CDATA[Whether navigating major transformation or making minor readjustments, how organisations handle change can either build trust or erode it.]]></description><link>https://www.ellipsiscommunications.com.au/post/managing-reputation-during-change</link><guid isPermaLink="false">697803c1ea2eced60846ef2c</guid><pubDate>Mon, 12 Jan 2026 04:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_0f7f60a0ad48496eaf16516d2489896f~mv2.png/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item><item><title><![CDATA[7 things leaders say to comms teams, but shouldn't]]></title><description><![CDATA[We've broken down the most common things leaders say to in-house comms teams, why they’re problematic, and some better approaches. ]]></description><link>https://www.ellipsiscommunications.com.au/post/things-leaders-say-but-should-not</link><guid isPermaLink="false">69780649ea2eced60846f4ee</guid><pubDate>Mon, 15 Dec 2025 04:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_c0e4d31bb8f14b5a8194f586eff8e404~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item><item><title><![CDATA[How to engage a consultant so you don't waste time or money]]></title><description><![CDATA[Bringing in support from a reputation consultant or agency can be a game-changer if you set them up for success. Here are 10 ways to make it count. ]]></description><link>https://www.ellipsiscommunications.com.au/post/how-to-engage-a-consultant</link><guid isPermaLink="false">69730836aa29322cefcab6f1</guid><pubDate>Mon, 10 Nov 2025 04:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_ba546ba5da7c46be8d905c9f94e52167~mv2.png/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item><item><title><![CDATA[Communicating values in ways that actually work]]></title><description><![CDATA[How can values have real impact and feel truly lived? Expressing organisational values in ways that genuinely resonate isn't as difficult as you might think. ]]></description><link>https://www.ellipsiscommunications.com.au/post/communicating-values</link><guid isPermaLink="false">6977fef8d87a588901636fe2</guid><pubDate>Mon, 13 Oct 2025 04:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_69224d6e55e648319518b071d44a7be5~mv2.png/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item><item><title><![CDATA[Building an effective customer strategy]]></title><description><![CDATA[Before you begin building or enhancing a customer strategy, there are some essential questions to consider. ]]></description><link>https://www.ellipsiscommunications.com.au/post/building-a-customer-strategy</link><guid isPermaLink="false">69782adeea2eced60847422a</guid><pubDate>Thu, 18 Sep 2025 05:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_5b84ffad74da4cb4938f5445b723d3b5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item><item><title><![CDATA[Recognising stakeholders in a crisis]]></title><description><![CDATA[Stakeholders can be overlooked in a crisis, leaving them uninformed, underserved, and dissatisfied. Here's why stakeholder understanding matters.]]></description><link>https://www.ellipsiscommunications.com.au/post/recognising-stakeholders-in-a-crisis</link><guid isPermaLink="false">69781bf8d87a58890163aa2b</guid><pubDate>Fri, 08 Aug 2025 05:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_8003e763ffed42f6ba6b83c610b08f8c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item><item><title><![CDATA[Key messages: cutting through the clutter]]></title><description><![CDATA[In today’s content dominated world, key messages may matter more than ever. Here’s why.]]></description><link>https://www.ellipsiscommunications.com.au/post/key-messages</link><guid isPermaLink="false">697828b5ea2eced608473d8c</guid><pubDate>Thu, 17 Jul 2025 05:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_79925b77bd86420fb0c1fd282b7cbeb9~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item><item><title><![CDATA[Pursuing a unicorn: accessing in-demand expertise]]></title><description><![CDATA[Demand for corporate affairs and communications expertise is increasing, but finding the right people isn't always easy.]]></description><link>https://www.ellipsiscommunications.com.au/post/pursuing-a-unicorn-expert</link><guid isPermaLink="false">69782c586b7a080e43d7c747</guid><pubDate>Tue, 10 Jun 2025 05:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_1df0457fb20a49f38b62c41cdffa0c18~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item><item><title><![CDATA[The art of respecting an email inbox]]></title><description><![CDATA[Before teeing up email automation or manually hitting send, there are three crucial factors to consider. ]]></description><link>https://www.ellipsiscommunications.com.au/post/the-art-of-respecting-the-inbox</link><guid isPermaLink="false">697821bf6e1e6fddb81a896e</guid><pubDate>Thu, 22 May 2025 05:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_6443775db0a4417bbd5bd202fcea15be~mv2.png/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item><item><title><![CDATA[How to apologise: owning it, fixing it and moving forward]]></title><description><![CDATA[A well-crafted apology or statement of wrongdoing must do more than just say 'sorry'. It needs to acknowledge harm or impact, take ownership, and begin to restore trust. ]]></description><link>https://www.ellipsiscommunications.com.au/post/how-to-apologise</link><guid isPermaLink="false">69780d7dea2eced608470324</guid><pubDate>Wed, 16 Apr 2025 05:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_43483551bad7477d83aa10674dd014fb~mv2.png/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item><item><title><![CDATA[Ellipsis launches free not-for-profit service]]></title><description><![CDATA[A new program is set to provide free communications support to organisations working to eliminate violence against women.]]></description><link>https://www.ellipsiscommunications.com.au/post/ellipsis-launches-free-service</link><guid isPermaLink="false">697818a7ea2eced608471a08</guid><pubDate>Sat, 08 Mar 2025 04:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_602f6b08f7b645f7b26e2e3496735e5a~mv2.jpg/v1/fit/w_1000,h_905,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item><item><title><![CDATA[From chaos to control in a crisis]]></title><description><![CDATA[Being ready to respond to a crisis is crucial for every organisation, but many are inadequately prepared. Here are five key elements for crisis communications planning.]]></description><link>https://www.ellipsiscommunications.com.au/post/control-in-a-crisis</link><guid isPermaLink="false">69781037ea2eced608470939</guid><pubDate>Thu, 06 Feb 2025 04:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_8d61fbc9247d4b409613535eb75d052d~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item><item><title><![CDATA[The value of a communications expert]]></title><description><![CDATA[Beyond pitching, posting, and polishing, organisations can benefit by tapping into these seven underutilised communication skills.]]></description><link>https://www.ellipsiscommunications.com.au/post/the-value-of-a-communications-expert</link><guid isPermaLink="false">697833e0bfcbfa69c72179d9</guid><pubDate>Fri, 15 Nov 2024 04:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_c5c52a460c6a47a38e821e9019a174ac~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item><item><title><![CDATA[To act or react when an issue is bubbling]]></title><description><![CDATA[When faced with organisational issues, leaders are presented with two options: take action or react.]]></description><link>https://www.ellipsiscommunications.com.au/post/to-act-or-react</link><guid isPermaLink="false">69781eab6e1e6fddb81a829d</guid><pubDate>Thu, 24 Oct 2024 04:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_aba34ae363a145b2b56328e7f0a9b7f3~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item><item><title><![CDATA[Internal alignment: the path to peak performance]]></title><description><![CDATA[Internal alignment is a powerful driver of success, but many leaders struggle to achieve it. Here are four reasons why it should be a top priority.]]></description><link>https://www.ellipsiscommunications.com.au/post/internal-alignment-the-path-to-peak-performance</link><guid isPermaLink="false">697831d46b7a080e43d7d383</guid><pubDate>Tue, 03 Sep 2024 05:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_c4b79bb1353641bfbfa7d903042b8399~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item><item><title><![CDATA[Shedding light on organisational risk]]></title><description><![CDATA[A poorly considered pitch, post, or response can quickly land an organisation in hot water. Here's why understanding risk is so important.]]></description><link>https://www.ellipsiscommunications.com.au/post/shedding-light-on-risk</link><guid isPermaLink="false">697825dfd87a58890163c03f</guid><pubDate>Thu, 08 Aug 2024 05:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_face11af8acd4fcc814b74d0bce2a6b7~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item><item><title><![CDATA[Unravelling ESG for a stronger reputation]]></title><description><![CDATA[Embracing ESG can help organisations meet the expectations of stakeholders and society, while promoting long-term sustainability.]]></description><link>https://www.ellipsiscommunications.com.au/post/esg-for-stronger-reputation</link><guid isPermaLink="false">6978150fea2eced6084712df</guid><pubDate>Tue, 09 Jul 2024 05:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c77f10_05c4e7c1f81f464f970a531f23ae2e96~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ellipsis</dc:creator></item></channel></rss>